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Anime Lashes and Tubing Mascara Are All the Hype Among Beauty Enthusiasts

The search for primer alongside tubing mascara presents an opportunity for brands to offer two-in-one products or bundled packages.

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By: Lianna Albrizio

Associate Editor

Anime lashes and tubing mascara are capturing the attention of wide-eyed consumers.    According to market research firm Spate, anime lashes represent a style of bold, dramatic and exaggerated false eyelashes inspired by anime characters. This may be a very low volume trend — indicating lack of broad consumer awareness —but it has virtually no competition, presenting an opportunity for a brand to carve out a niche in the oversaturated beauty space.    Additionally, cat eye lashes...

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